Getting Started with Post Jobs: Automate Your Social Media Content Effortlessly

What are Post Jobs?

True Anthem's Post Jobs are AI-driven automation routines that automatically select and distribute your website content across your social media channels. Designed to leverage your website's metadata and social analytics, Post Jobs employ machine learning and automation to enhance your social media performance, while offering complete editorial control over how your content is presented.

Key Benefits:

• Time-saving automation: Streamline workflows and free up valuable time for your team.
• Improved performance: Utilize predictive analytics to boost social media engagement.
• Editorial control: Whether you prefer hands-off automation or want to fine-tune each post, Post Jobs accommodate your workflow and help deliver tangible business value.

Types of Post Jobs

There are five types of Post Jobs, each tailored to meet different strategic needs:

1. AI-Driven (Robot)

These use AI algorithms to automatically select content based on performance and metadata.

• Metadata-based: Uses time and content metadata rules to select content. This relies on the True Anthem Analytics tag.
• RSS Feed-based: Automatically pulls content from RSS feeds for algorithmic selection.

2. RSS-Driven

Directly pulls content from your RSS feeds and posts it to your social channels without waiting for the next scheduled slot.

3. User-Scheduled

This option lets you manually select and schedule content for distribution, ensuring essential content is posted when you choose.

4. Manual Placeholder

This provides placeholders in your schedule for manually selected content.

Each Post Job type uses Content Types to segment and select content, ensuring it’s in line with your editorial goals. You can prioritize new, unposted content or recirculate older posts to keep your social channels consistently engaging.

Key Components of Post Jobs:

• Content Types
  These define the content segments to be selected, applying rules for AI-Driven and RSS-Driven jobs.

Read more about Content Types: Content Types in Post Jobs: How They Work and How to Use Them

• Schedules
  Schedules determine when selected content is posted, based on days and times optimized for your audience's engagement.

Read more about the Schedule: The Ultimate Guide to Managing Your True Anthem Posting Schedule

Where to Find Your Post Jobs

You can view and manage your Post Jobs in the True Anthem Dashboard under the Queue & Schedule section and the Content Rules Tab.

• Queue:
  Displays your current content queue for scheduling.

• Schedule Section:
  Shows your content posting timeline with selected dates and times.

• Content Rules:
  Defines the rules for content selection based on metadata and user preferences.

Post Job Strategies

Different types of Post Jobs can help you achieve specific goals:

• High-volume publishers may prefer AI-Driven Post Jobs to select top-performing content automatically.
• Breaking news is best served by RSS-Driven Post Jobs, which allow you to post content as soon as it’s available.
• Automated Manual slots work well for content like short-form videos or reels, optimizing impressions while still allowing for manual curation.

Glossary

• Content Types: The categories or segments of content defined for selection.
• Schedules: The timing of when content is posted.
• Selection Criteria and Content Rules: The parameters based on metadata that determine which content gets selected.