Content Types in Post Jobs: How They Work and How to Use Them

What Are Content Types?

Content Types are essential rules within Post Jobs that determine how content is selected and distributed across social media. They use your website's metadata to categorize content based on age, topic, and predicted social performance, ensuring the right content is shared at the right time to maximize engagement.

By leveraging Content Types, you can apply specific rules to target and distribute the most relevant and engaging content that aligns with your social media strategy.

Types of Content Types

Post Jobs use various Content Types, each designed for a specific distribution strategy:

AI-Driven Content Types

Automatically selects new or historically top-performing content using AI algorithms within AI-Driven Post Jobs.

RSS-Driven Content Types

Sources breaking and timely news directly from RSS feeds, ensuring real-time content distribution. (Available in Standard and Professional Plans only.)

Visual Asset Content Types

Optimized for visual engagement, these Content Types prioritize image-based content in AI-Driven or Automated Manual Post Jobs. 

Where to Find Content Types in the True Anthem Dashboard

Content Types are integrated into Post Jobs and can be found in multiple sections of the True Anthem Dashboard:

• Queue & Schedule: View how Content Types are influencing your scheduled posts.
• Content Rules Tab: Check and (soon) manage settings that determine content selection.

Visual References

• Queue:

• Schedule Section:

• Content Rules:

How Content Types Work

Content Types function through:

• Selection Criteria: Time-based rules such as content age and recirculation settings.
• Content Rules: Metadata filters that determine which content qualifies for distribution.

These components automate content selection while ensuring alignment with your editorial standards.

Content Type Strategy

A strong content strategy uses Content Type priorities to balance new content, recirculation content, and evergreen content in Post Jobs. This allows AI to optimize content selection for your social channels.

Content Type Priorities

Prioritization helps dictate how content is queued and selected:

• Competing Content Type Priorities: Content Types at the same priority level compete based on AI-predicted performance.

Example: New Content @ Priority 1, 24 Hour Recirculation @ Priority 1, Evergreen @ Priority 1, 1 Month Recirculation @ Priority 1.

• Content Type Soft-prioritization: Gives certain Content Types a competitive edge.

  Example: New Content @ Priority 1, 24 Hour Recirculation @ Priority 2, Evergreen @ Priority 2, 1 Month Recirculation @ Priority 2.

• Content Type Hard-prioritization: Establishes a strict order for content selection.

Example: New Content @ Priority 1, 24 Hour Recirculation @ Priority 2, Evergreen @ Priority 3, 1 Month Recirculation @ Priority 5.

Glossary

• Post Jobs: Automated workflows that schedule and distribute content to social media channels.
• Selection Criteria: Rules that determine content eligibility based on factors like age and recirculation frequency.
• Content Rules: Metadata-based filters that determine which content is included or excluded from Post Jobs.
• Content Type Priorities: The ranking system that determines how content is selected and queued for distribution.