Mastering Content Types in True Anthem

What are Content Types?

Content Types are integral components within Post Jobs, serving as the rules and guidelines that dictate the selection of content for social media distribution. They are technical configurations that use your site’s metadata to categorize content based on its age, topic, and predicted social performance within Post Jobs. These configurations ensure that each piece of content is not only selected appropriately but also distributed through the right Post Job at the right time to maximize traffic and engagement from audiences across social media.

By utilizing Content Types, you can apply granular rules to target specific content, ensuring that your social media channels distribute only the most relevant and engaging posts that align with your strategic goals.

Types of Content Types

Discover the variety of Content Types, each designed with a specific strategic purpose within Post Jobs:

• AI-Driven Content Types: Select new or historically top-performing content through advanced algorithms within AI-Driven Post Jobs.
• RSS-Driven Content Types: Distribute breaking and timely news by sourcing content directly from RSS feeds, ideal for RSS-Driven Post Jobs.
• Photo Post Content Types: Capture your audiences’ attention with visual formats that are perfect for Post Jobs focusing on driving engagement. These can be used in either AI-Driven or Automated Manual Post Jobs.

Each Content Type ensures that the associated Post Job delivers content that engages and grows your audience effectively.

Where to Find Your Content Types

Content Types are intricately linked to Post Jobs and can be found multiple places within the True Anthem Dashboard. Navigate to the Queue & Schedule section or the Content Rules Tab to see how Content Types are utilized within your Post Jobs. Here you can view (and soon, manage) their settings, ensuring that each Post Job distributes content per your strategic blueprint.

Queue:

Schedule Section:

Content Rules:

How Content Types Work

Content Types operate using:

• Selection Criteria: Time-based parameters like content age and recirculation settings.
• Content Rules: Metadata properties that can filter and pinpoint the appropriate content for distribution.

These components are crucial for Post Jobs to effectively automate the content selection and distribution process in line with your editorial standards.

Content Type Strategy

Implement a robust content strategy by leveraging Content Type priorities within your Post Jobs. This strategic layering dictates how new content is introduced and how evergreen content is recirculated, allowing the AI to select the highest-performing content for your social channels.

Content Type Priorities

Content Type Priorities give you control over how different types of content are queued within Post Jobs:

• Competing Content Types: When set at the same priority level within an AI-Driven Post Job, eligible content from Content Types competes for selection based on AI- predicted performance.
• Prioritization Techniques: Utilize 'hard-prioritization' to establish a clear order and 'soft-prioritization' to give certain content types a competitive edge within Post Jobs.

By setting these priorities, you direct the flow of content within Post Jobs, shaping your social media output to achieve the desired impact.

In sum, Content Types are the strategic linchpins in the art of social media content distribution, working seamlessly within Post Jobs to ensure your content reaches the right audience at the right time. Fine-tuning the Selection Criteria and Content Rules within these configurations empower you to automate the distribution process while adhering to your editorial guidelines. Dive into the dashboard to explore your Content Types, and remember that our Customer Success and Support Teams are always ready to assist with any modifications or questions you may have.

Glossary:

• Post Jobs: Automated routines within True Anthem that schedule and distribute content to social media channels based on defined Content Types and user preferences.
• Selection Criteria: Quantitative metrics within Content Types that determine the eligibility of content based on age, frequency of posting, and recirculation timing.
• Content Rules: Qualitative filters within Content Types that include or exclude content for posting based on specific metadata properties from a website.
• Content Type Priorities: A system within Post Jobs that ranks Content Types, dictating the order and preference in which content is selected and queued for distribution.