Pausing and Unpausing Post Queues in the True Anthem Dashboard

In the dynamic and unpredictable world of social media management, the timing of your posts is crucial. Understanding the "Pause" and "Unpause" features within the True Anthem Dashboard allows for greater control over your social media presence, especially during breaking news and key moments in your editorial calendar.

How Pausing and Unpausing Affect Post Queues

Pausing Post Queues in True Anthem immediately halts automated and manually scheduled posting. However, Dashboard users can still utilize the "Post Now" button within the Post Editor to continue posting in real-time while the Queue remains paused.

During the onboarding process, your Queues are initially set in a paused state, and you determine when to unpause, which enables the start of automated posting.

Strategic Reasons for Pausing Post Queues

While, ideally, the majority of our publishing partners will rarely need to use this feature, pausing Queues is a strategic decision often used during intensive editorial initiatives requiring in-the-moment coverage like awards shows or live events. This feature is also valuable for news publishers during major breaking news or catastrophic weather events, allowing for manual control over content dissemination of only the most relevant information to your audience on social media. However, if you find yourself frequently pausing Queues simply due to questionable content recommendations, please contact your Customer Success Manager to explore alternative solutions.

How to Pause Post Queues

To pause a queue, navigate to the Social Networks Page in the Dashboard's Settings section. Click the Pause button and select from various durations like 1 hour, 24 hours, 1 week, a custom period, or pausing a Queue indefinitely. This flexibility caters to your specific needs (see below).

Unpausing Your Queues

Resuming automatic posting is straightforward. Click the “Unpause” link on the banner at the top of the Queue, which takes you back to the Social Networks Settings page, where you can then select the Unpause button.

Best Practices and Tips

Practice proactive management and utilization of pausing and unpausing strategically around significant events or when refining your content strategy. Remember, pausing and unpausing your Queues can be done independently for each different social media platform, offering greater control over your content distribution.

Mastering the pause and unpause functionality in the True Anthem Dashboard empowers you to manage your social media presence more effectively. This feature, among others in the Dashboard, is instrumental in achieving a sophisticated and proactive social media strategy.