Maximizing Flexibility: Locking and Unlocking Content for Optimal Scheduling in True Anthem

Keeping your True Anthem Queues filled with high-performing content is key to a successful social media strategy. Our AI-powered automation helps you achieve this by dynamically recommending and distributing content with an optimal posting cadence and frequency. But what if you have a specific piece of content you want to ensure gets posted at a particular time? This is where locking and unlocking content in your True Anthem Queues comes in.

Why Lock Content in Your Queues?

While True Anthem's AI is constantly analyzing data to recommend the best performing content for your queues, there might be times when you want to manually override these suggestions and lock in a specific piece of content. Here are a few reasons why you might choose to do this:

  • Planned Posts: You have a time-sensitive announcement or promotional message you want to ensure goes out at a specific time.
  • Weekend/Vacation Coverage: You know you'll be unavailable to monitor your queues and want to have content pre-scheduled to avoid any gaps in your posting schedule.

Understanding the Impact of Locking Content

It's important to remember that True Anthem's AI recommendations are based on real-time data signals. Locking content too far in advance (True Anthem’s Strategy and Insights team recommends no more than 24 hours), can prevent your queues from featuring the absolute best performing content as data can change quickly. Additionally, locking slots too early might delay the surfacing of newly published content within your queue.

Locking and Unlocking: A Step-by-Step Guide

The locking functionality is available for AI-Driven post slots within your Schedules or Queues. Here's how it works:

  • Locking Content: Identify the time slot and content you want to lock in and look for the padlock icon in the upper left corner. If it's unlocked (padlock icon appears open), simply click on it to lock the content currently occupying the slot. This prevents any further dynamic changes from the AI and ensures the chosen content will be posted at that specific time.
  • Unlocking Content: Changed your mind and want the AI to take back control of the slot? Simply click the locked padlock icon (now closed) and the locked content will be swapped out for a higher-ranking piece (if available) or will allow for new high-performing content to automatically populate the slot.

Locking vs. User Scheduled Content

Locking content applies primarily to AI-Driven Post Jobs. It's important to note that while locking a slot ensures your chosen content stays there, it doesn't convert the slot into a User Scheduled post. Here's a tip for selecting and locking high-performing content without manually scheduling:

  1. Click on an AI-Driven slot in your Queue to load it into the Post Editor.
  2. Scroll down to search through the "alternate articles" list which can display up to 20 of the highest-ranking eligible content recommendations based on the configured Content Rules for that Post Job’s Content Types.
  3. Choose the content you want to lock in from the alternate articles list, edit and optimize it in the Post Editor, and save it for that slot. This will lock the chosen content into the time slot without converting it to a User Scheduled post.

By effectively using the locking and unlocking features, you can ensure your True Anthem queues are a perfect blend of dynamic AI-powered automation and your own strategic content choices. This allows you to maintain a consistent posting schedule while also incorporating specific content for maximum impact.

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