Boost Engagement and Link Clicks with Strategic First Comments in True Anthem

The first comment on a social media post can be a powerful tool for engagement and driving traffic to your website. True Anthem's "First Comment" feature empowers you to leverage this potential with ease! This article will guide you through everything you need to know about using First Comments in the True Anthem Dashboard.

What is the First Comment Feature?

The First Comment feature allows you to add text and links within a comment appended to your scheduled or automated posts on Facebook and Instagram. This comment appears at the top of the comments section when your post is published through True Anthem.

Why Use First Comments?

First comments offer several advantages:

  • Add context to Photo Posts: For photo posts, use the First Comment to provide additional information, like product details or a call to action.
  • Spark Conversation Starters: Craft engaging First Comments to encourage interaction with your audience and increase post engagement.
  • Drive Website Traffic: Include a shortened link to your website in your First Comment on Facebook, seamlessly directing users to your content. True Anthem automates generating shortened links using Bitly for easy tracking.

Where to Find the First Comment Feature?

The First Comment text field is conveniently located within the Post Editor of the True Anthem Dashboard. It's available for all post formats (Link, Photo, Video, Reel) on Facebook and Instagram.

How Does First Comment Tracking Work?

Unique for Each Post Variation: First Comment values (text and links) are saved uniquely for different versions of Link and Photo posts associated with a specific page URL. This ensures the first comment appears correctly when you recirculate that content in either format.

Bitly Link Tracking: True Anthem utilizes unique Bitly links within your First Comments to track clicks effectively. The platform captures click data through Bitly's Webhook and API.

Unique Short Links per Post: When recirculating a post with the same First Comment text and link, True Anthem generates a new shortened link for each post iteration. This ensures accurate tracking of clicks associated with each unique post.

First Comment Click Metrics: While Facebook and Instagram don't report First Comment clicks, True Anthem provides these insights within its Dashboard Reporting Section.

Here, you'll find separate metrics for Post Link Clicks and First Comment Link Clicks, giving you a holistic view of click engagement. Additionally, a Total Aggregated Link Clicks metric combines both categories for your convenience.

Automated First Comment Templates for Photo Posts

True Anthem offers pre-built First Comment text templates for automated Photo Post Content Types. These templates can include dynamic text and automatically generated shortened links to your relevant webpages.

Want to Set Up First Comment Templates?

To leverage First Comment templates for automated Photo posts on Facebook or Instagram, simply reach out to your dedicated Customer Success Manager or submit a request to our Support Team.

By strategically utilizing the First Comment feature, you can enhance your social media presence by boosting engagement, driving traffic, and gaining valuable insights into your audience interaction.

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