Effortless Sponsor Tagging for Facebook Paid Partnerships in True Anthem

Have you partnered with a brand for an exciting campaign you want to promote on Facebook? True Anthem makes it simple to distribute your co-created content while giving your sponsor the credit they deserve. This article will guide you through the process of tagging a sponsor's Company Page in your Facebook Paid Partnership posts within the True Anthem Dashboard.

Tagging Sponsors for Paid Partnership Recognition

When you tag a sponsor's Company Page in a Facebook Paid Partnership post, you're letting your audience know that the content is part of a collaboration. This transparency builds trust and strengthens the impact of your campaign. Here's how to seamlessly tag sponsors within the True Anthem workflow:

1. Get Started in the Queue Section: There are three ways to initiate post creation in True Anthem: click on a time slot within the Queue, select a search result in Content Discovery, or simply copy and paste a URL, upload a photo, or video directly into the Post Editor.
2. Locate the Tagging Feature: Once you're crafting your Facebook post in the Post Editor, look for the handshake icon along the bottom of the editable text fields. This icon represents the sponsor tagging feature.
3. Search for the Sponsor's Page: Clicking the handshake icon will open a new text box. Here, you can start typing the name of your business partner (the sponsor) or their Facebook username. As you type, a list of matching company pages will automatically appear for your selection.
4. Select the Correct Page: Double-check to ensure you're choosing the correct Facebook Page associated with your sponsor. Once you select the sponsor's page, you'll see "with {{sponsorPageName}}" highlighted in blue text underneath the post message.
5. Schedule and Publish: With the sponsor tag in place, you can finalize your post by saving it and scheduling it for your desired date and time.

Important Note: Before publishing your post, make sure you have the necessary permissions to tag the sponsor's Facebook Page. Without these permissions, the post may fail to distribute due to an API error.

By following these steps, you can effortlessly tag sponsors in your Facebook Paid Partnership posts within True Anthem. This ensures proper credit is given while maximizing the reach and impact of your co-created content!