Keep Your Top Content Shining: Automated Recirculation Made Easy with True Anthem

True Anthem excels at getting your newly published content out the door, but its true power lies in giving your best existing content a second (or third!) life. This article dives deep into how True Anthem automates the recirculation of your high-performing social media posts, maximizing engagement and driving traffic back to your website.

What is Recirculation and Why is it Important?

Recirculation involves strategically resharing your best-performing content across your social media channels at optimal intervals. This allows you to:

  • Boost Engagement: Reintroduce your audience to content they might have missed.
  • Drive Traffic: Attract new visitors back to your website.
  • Maximize ROI: Extend the lifespan and value of your existing content.

How True Anthem Makes Recirculation Easy

True Anthem goes beyond simple scheduling. We leverage the power of AI and machine learning to identify your top-performing posts based on various metrics, including:

  • Link Clicks, Engagement, and Impressions: Find content that resonates most with your audience.
  • Click-Through Rate (CTR): Identify posts with high click-through rates for increased website traffic.
  • Engagement Rate: Resurface content that sparked conversation and interaction.

Recirculation Options for Every Strategy

True Anthem offers a variety of recirculation options to fit your content distribution goals. These options, available within the Editorial Content Questionnaire, allow you to create a customized "Content Mix" that balances new content with recirculation. Here are a few examples:

  • News Publishers: Focus on primarily new content (90%) with light recirculation (10%) for evergreen or non-time-sensitive content.
  • Lifestyle Publishers: Prioritize historically best-performing content (80%) while continuing to share timely content (20%).
  • Gaming and Entertainment Publishers: Focused on getting out the biggest news of the day (60%) while still leaning into historical top performers (40%).

Pre-Built Recirculation Options:

All of True Anthem’s Product Tier options provide powerful recirculation features, including:

  • “Best of” Timeframes: Recirculate top performers from various periods (Last 7 Days, Last 30 Days, etc.) (Basic, Standard, Professional)
  • Evergreen Content Targeting: Identify high-performing content from the past two years using Smart Tags (Standard + Professional) or True Anthem's Machine Learning-powered Evergreen Prediction Score (EPS) for Professional Tier users only.

Smart Tags: The Key to Streamlined Recirculation

True Anthem's Smart Tags allow you to categorize your content for easier retrieval and recirculation strategies. Utilize Smart Tags alongside Team Tags in Content Discovery to create a seamless workflow for both AI-driven and manual scheduling of recirculated content.

By leveraging True Anthem's recirculation features, you can take the guesswork out of content recirculation. With a combination of AI-powered insights and customizable options, you’ll ensure your top-performing content continues to resonate with your audience, maximize engagement, and drive valuable traffic back to your website. Let True Anthem help your content shine, not fade, over time!

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