Get Smarter About Your Social Sharing: Content Discovery Reporting in True Anthem

This informative guide dives deep into the reporting capabilities within Content Discovery in the Queue section of the True Anthem Dashboard. Here, you'll learn how to leverage these features to gain valuable insights into the performance of your website content and social media posts, ultimately helping you optimize your social media strategy.

Unveiling Performance Metrics at a Glance

The Content Discovery panel offers a glimpse into your content's effectiveness through basic reporting functionalities. Here's what you can expect:

• Website Content Performance: Sort your content by page views over the last 24 hours or 7 days to identify trending website content.
• Social Media Performance: Dig deeper into social media post performance with metrics like Click-Through Rate (CTR), Engagement, Link Clicks, and Impressions, all averaged per post. These metrics are available for Facebook, Twitter, LinkedIn, Instagram, Pinterest, and YouTube (currently in beta with a limited number of partners).

Exporting Insights for Further Analysis

Want to analyze your social media performance data in more detail? True Anthem allows you to export a subset of these metrics as a CSV file for further exploration. Here's how:

1. Social Media Toggle is Key: Ensure the "Social Media" toggle switch is enabled within the Content Discovery panel. This activates the "Export to CSV" button, unavailable for website content.
   
   
   
   
2. Finding the Export Button: Locate the down caret icon beside "Manage Results" in the upper left corner of the search results. Click it to reveal the "Export to CSV" option.
   
   

Pre-Built Smart Searches for Quick Reporting

True Anthem provides two pre-built Smart Searches to expedite social media performance reporting:

• Recent Facebook Posts: This search displays all post types distributed to your chosen campaign's Facebook Page within the last 24 hours.
• Recent Twitter Posts: Similar to Facebook, this search showcases all post types distributed to your selected campaign's Twitter account in the last day.

Building Custom Social Media Performance Reports

For in-depth analysis, you can create custom searches tailored to your specific needs. Here's a step-by-step guide:

1. Content Selection: Hover over the "Content" icon and choose "Social Media" to focus on social media content. Select the desired social media account.
2. Timeframe Customization: Hover over the "Time" icon and define your preferred date range using either the custom range option or the slider and duration options. Additionally, choose whether you want to see "Posted," "Scheduled," or "Failed to Post" content.
3. Post Type Selection: Under the "Category" icon, pick the post type (media) you want to analyze. This includes Link Posts, Photo Posts, Video Posts, Reels (Facebook & Instagram), or Shorts (YouTube) depending on the platform. You can further refine your search using Website Categories, RSS Feeds, Team Tags, and Smart Tags.
4. Keyword Search (Optional): Hover over the "Keywords" icon to search for specific terms within post titles or messages.
5. Sorting Your Results: Choose the desired sorting option, typically based on Date (Newest to Oldest), Engagement, Impressions, or Link Clicks depending on the social network.
6. Saving Smart Searches (Optional): For frequently used categories and search criteria, consider saving them as Smart Searches for easy access and future exports.

Strategic Applications of Content Discovery Reporting

Here are some compelling ways to leverage Content Discovery reporting for strategic advantage:

• Identify Top Performers: Export a Smart Search of high-performing posts based on Link Clicks or Engagement from the previous weekend to review with your team on Monday mornings.
• Repurpose Evergreen Content: Set up recurring Smart Searches for evergreen content that hasn't been shared in a while, allowing you to manually schedule these valuable pieces on slow news days.
• Measure Team Initiatives: Create an end-of-week performance report for a specific Team-tagged campaign. Utilize the "Post Again" functionality to effortlessly reschedule top-performing posts over the upcoming weekend.

By effectively utilizing Content Discovery Reporting, you can gain valuable insights into your content's performance and make data-driven decisions to optimize your social media strategy. Start exploring these features today and unlock the full potential of True Anthem!