Empower your social media strategy with data-driven insights! True Anthem's Reporting section unlocks a treasure trove of information about your content's performance across various social networks. This comprehensive guide will equip you to navigate the Reporting section with ease and glean valuable insights to optimize your social media presence.
An Introduction to the Reporting Section
The Reporting section resides within your True Anthem dashboard, offering two primary report types:
- Targeted Timeframe Report (TTR): Analyze how your social media channels perform over time broken down by monthly or weekly segments.
- Rolling Comparison Reports (RCR): Compare your social media performance for a specific platform against a previous period.
Decoding the Targeted Timeframe Report (TTR)
The TTR allows you to delve into the performance of all your connected social network accounts. Let's break down its key features:
- Selecting Networks and Date Ranges:
- Choose the social networks you want to analyze from the social network icons at the top.
- Select a timeframe breakdown (monthly or weekly) and a custom date range (up to 26 months) to populate the report data.
- Filters: Refine your data by applying filters like weekly segments (weekdays/weekends), post types (link, video, etc.), and post sources (native, user-scheduled, True Anthem AI).
- Metrics Breakdown: The report displays a table with performance data for the last 12 months (monthly view) or 52 weeks (weekly view).
- Summary Tab: This tab provides an aggregated view of all social networks, including total posts, average posts per day, and total link clicks. You can further explore the breakdown by post media type (link posts, video posts, etc.).
- Individual Social Network Tabs: Dive deeper into each social network's performance metrics, including impressions, reach, engagements, click-through rate, and follower growth. You can also view these metrics by post media type.
- Annotations: Discuss and share insights directly on reports using our Reporting Annotations feature. Add notes to specific data points, edit them collaboratively, and choose who can see them (your team, True Anthem employees, or both).
- Exporting Reports: Easily export your reports as PDFs or CSVs for further analysis or sharing.
Master the Rolling Comparison Reports (RCR)
The RCR empowers you to compare your social media performance against a previous period. Here's how to navigate it:
- Selecting Social Pages and Date Ranges: Choose the social network and page you want to analyze. Select a date range (preset options or custom) and a comparison period (previous 7 days, month-over-month, year-over-year) to compare your performance.
- Filters and Display Options: Similar to the TTR, you can apply filters (weekly segments, post types, post sources) and customize the displayed metrics (impressions, link clicks, engagements, etc.)
- Charts and Data Visualization: The RCR presents a visual representation of your chosen metrics over the selected timeframe. You can highlight specific metrics to see a line graph depicting the changes over time compared to the previous period, and use the Annotations feature to track changes over time.
- Top Performing Posts: The report includes detailed performance data for your "Top 5 Posts" showcasing your most successful posts by a variety of metrics during the selected period.
- Content Type Performance Tab: Analyze the performance of your True Anthem Content Types (e.g., evergreen content, news articles) and identify which types resonate most with your audience.
- Post Performance Tab: Gain a granular understanding of individual post performance with the ability to search and sort by various metrics (link clicks, impressions, etc.).
Advanced Features:
- Keyword Search: Filter posts within the RCR based on specific criteria like post URL, headline, or website segment.
- Sorting & Display Options: Sort data by various metrics and customize the displayed metadata and performance metrics within the tables.
On Autopilot: Automate Post Performance Reporting with True Anthem
Wouldn't it be amazing to have your social media performance updates delivered straight to your inbox, without needing to log in every day? True Anthem's automated reporting takes the hassle out of staying informed. Here's how to set up a personalized reporting schedule that keeps you and your team in the loop:
Here's how to unleash the power of automated reporting:
- Navigate to your Post Performance report. Dive into the data that matters most - how your social media posts are performing.
- Find the "Manage Options" magic. Look for the ellipses (...) in the second row of your report, next to the "Display" dropdown menu. Click it, and a world of scheduling possibilities awaits!
- Craft your distribution list. Enter the email addresses of anyone who needs to stay in the loop, from your team members to key stakeholders.
- Set your delivery frequency. Daily, weekly, monthly - the choice is yours! True Anthem offers a range of options to fit your needs.
- Choose your data window. Select the timeframe you want the reports to cover, from the past day to the entire year.
- Include (or exclude) failed posts. Decide if you want to see data on post attempts that encountered social network roadblocks.
- Hit save and watch the magic happen! Click the green "Save" button, and your automated reports will start rolling into inboxes like clockwork.
Stop wasting time manually generating reports. Let True Anthem take the wheel and deliver the insights you need, when you need them.
Key Reporting Terms and Definitions:
- Website Segment(s): Categories or sections from your website where the content originates (e.g., blog posts, news articles).
- Post Sources:
- Native: Posts created directly on the social media platform or via a third-party tool outside True Anthem.
- User Scheduled: Posts manually scheduled in True Anthem or where your team overrides True Anthem's recommendations.
- True Anthem AI: Content automatically selected and distributed by True Anthem's AI engine.
- Metrics:
- Impressions: Number of times your post is displayed on the platform.
- Reach: Number of unique people who have seen your post.
- Link Clicks: Number of website referrals driven by clicking on a link post or a link in the post description.
- Aggregated Link Clicks: The sum of Link Clicks and First Comment Link Clicks
- Engagements: Aggregate number of engagements (reactions/likes, comments, shares, etc.) taken on a post.
- Click-through Rate (CTR): Percentage of impressions that resulted in a link click.
- Engagement Rate: Percentage of impressions that resulted in engagement (likes, comments, shares).
Harnessing the Power of Reporting
True Anthem's Reporting section equips you with the tools to make data-driven decisions about your social media strategy. By leveraging the insights gleaned from these reports, you can:
- Identify high-performing content types and formats.
- Optimize your posting schedule for maximum reach and engagement.
- Tailor your content to resonate with your specific audience segments.
- Track your progress over time and measure the impact of your social media efforts.
- A/B test different approaches to see what resonates best with your audience.
- Identify areas for improvement and adjust your strategy accordingly.
- Demonstrate the ROI (Return on Investment) of your social media efforts to stakeholders.
Unleash the full potential of your social media presence with True Anthem's data-driven reporting. Start turning insights into action today!
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