Getting Started with True Anthem: Automating Your Social Media Workflow

Welcome to True Anthem, your AI-powered automation partner for social media publishing! Our platform helps media publishers streamline content distribution, maximize audience engagement, and reduce manual workload—all while giving you full control over your strategy.

This guide will walk you through the essential steps to get started, ensuring you set up automation that aligns with your workflow from day one.

Step 1: Understand the Core Automation Framework

True Anthem's automation system operates using three key components:

✅ Post Jobs – Define what type of content should be posted and how often.
✅ Schedules – Establish time slots for optimal publishing across your social channels.
✅ Content Types – Set rules for content selection based on relevance, engagement, or priority.

With these elements in place, our AI-powered system intelligently schedules and selects the best content for your audience.

Step 2: Set Up Your First Automated Workflow

1️⃣ Create a Post Job

• Navigate to the Post Jobs section in the platform.
• Define your post frequency, preferred content categories, and any custom rules.

2️⃣ Customize Your Posting Schedule

• Set up your Schedule by choosing the best posting times for each social channel.
• Use the built-in “Delay After Last Post” feature to prevent post cannibalization.

3️⃣ Define Content Selection Rules

• Choose how True Anthem should prioritize content:
  • High-performing historical content
  • Recent, trending stories
  • AI-recommended Smart Suggestions
• Add Smart Tags to refine content selection and ensure relevance.

Step 3: Automate Repetitive Tasks

Save time by setting up automation for:

⚡ UTM Tracking – Automatically append tracking parameters for analytics.
⚡ Custom Captions – Predefine phrases or hashtags for consistent messaging.
⚡ Post Expiration – Set time limits for promotional or time-sensitive content.
⚡ Queue & Block Durations – Control when content should pause (e.g., holidays or breaking news).

Step 4: Monitor Performance & Adjust Strategy

📊 Enable Automated Reports – Get scheduled performance insights directly in your inbox.
🔍 Review & Adjust – Use True Anthem’s dashboard to tweak settings and refine automation.