Boosted Posts vs. Ads Manager: Does It Matter for True Anthem Reporting?

How Paid Content Appears in True Anthem Reporting

The method you use for paid promotions on Facebook can significantly impact the metrics available in True Anthem reporting. Understanding these differences ensures accurate tracking of your content's performance.

Boosted Posts

• When you boost a post, it will always show up in True Anthem reporting under "Paid Impressions" in the Display options.
• Engagement (likes, shares, comments) from the boost is tied to the original post, ensuring all interactions are reflected in one place.

Ads Created from Existing Posts in Meta Ads Manager

• If you create an ad using "Use Existing Post" in Meta Ads Manager, and the Post ID remains the same, the paid impressions will be visible in True Anthem reporting under the "Paid Impressions" section.
• This method maintains consistency across organic and paid metrics.

Ads Created from Scratch in Meta Ads Manager

• If you create a new ad without using an existing post (i.e., a separate creative instead of an existing post’s ID), the ad will not be linked to the original post in True Anthem.
• As a result, the paid impressions and engagement will not be included in True Anthem reporting.

Why This Matters for Reporting Accuracy

• If you boost a post, all engagement and impressions stay linked to the original post, making it easier to track overall performance.
• If you create a new ad (instead of using an existing post ID), the paid performance data will be siloed in Meta Ads Manager and not reflected in True Anthem.

Best Practices for Consistent Reporting

• ✔ For seamless tracking: Always select "Use Existing Post" in Meta Ads Manager to retain the original Post ID.
• ✔ For boosted posts: Expect paid impressions to automatically appear in True Anthem’s "Paid Impressions" section.
• ✔ For ads created from scratch: Be aware that these will not be tracked in True Anthem reporting.

Limitations to Keep in Mind

• Ads created without linking to an existing post ID will not appear in True Anthem reporting.
• Paid metrics in True Anthem reflect impressions only and do not include cost, conversion, or click data from Meta Ads Manager.

By understanding these differences, you can make informed decisions on how to run paid campaigns while ensuring your True Anthem reporting remains accurate and actionable.