Welcome to the comprehensive guide on how to leverage Threads within the True Anthem Dashboard. With Threads now generally available for all our partners, you can seamlessly integrate this powerful platform into your social media strategy. This article will walk you through everything you need to know to get started.
Setting up Automation
If you're interested in setting up an automated posting schedule for Threads, please reach out to your Customer Success Manager. They'll assist you in setting up your Threads Queue for automation to ensure you have all the tools you need to succeed.
Supported Post Types in True Anthem
True Anthem now supports a variety of post types for Threads:
- Link Posts: Share news articles, features, or any URL directly.
- Photo Posts: Upload single-image or multi-image posts.
- Video Posts: Share videos up to 5 minutes in length.
Automation Options
- Automated Posting: Both link posts and single-image photo posts are available for automated content selection and distribution.
- Manual Posting: All supported post types can be manually posted through the True Anthem Dashboard.
Creating Posts for Threads in True Anthem
Creating Link Posts
- Select Content: Click on a tile in the Content Discovery panel or paste a URL into the Post URL input field in the Post Editor.
- Compose Message: Write your post message, up to 500 characters.
- Add First Comment (Optional): You can add a first comment of up to 500 characters.
- Schedule Post: Save and schedule your post.
Note: The link post assets are not customizable. Titles and images are sourced from your page metadata (og:title and og:image meta tags).
Creating Photo Posts
- Upload Photos: Browse and select, drag and drop, or import photos from a URL into the Post Editor. You can add one or multiple images.
- Compose Message: Write your post message, up to 500 characters.
- Add Alt Text: Optionally add alt text to your images for accessibility.
- Add First Comment (Optional): You can add a first comment of up to 500 characters.
- Schedule Post: Save and schedule your post.
Important:
- Only .JPEG or .PNG image formats are supported.
- Each image file can be up to 8 MB in size.
Creating Video Posts
- Upload Video: Browse your computer and select or drag and drop a video file into the Post Editor.
- Compose Message: Write your post message, up to 500 characters.
- Add Alt Text: Optionally add alt text to your images for accessibility.
- Add First Comment (Optional): You can add a first comment of up to 500 characters.
- Schedule Post: Save and schedule your post.
Important:
- Supported video formats are .MP4, .MOV, or .M4V.
- Videos can be up to 1 GB in size or 5 minutes in length.
- Recommended aspect ratio is 9:16, but ratios from 0.01:1 to 10:1 are supported.
Adding Tags in Post Message Text
You can add Tags to a Thread around the central topic of the post's message text, similar to how Hashtags are added on Facebook, Instagram and other platforms. Start with the # character and continue typing in tag value you'd like applied. Please note that, per Meta's Threads API Documentation, only one Tag is allowed per post. Additionally, Tags search is not currently supported by the Threads API, so you'll have to input the exact matching term for which you'd like a Tag applied. One last limitation to note is that the following characters are not allowed when using Tags with Threads API, so any Tag that starts with a hash sign will end just before these characters:
- Spaces, Tabs, New Line Characters
- Periods (.)
- Ampersands (&)
- At Signs (@)
- Exclamation Marks (!)
- Question Marks (?)
- Commas (,)
- Semi-Colons (;)
- Colons (:)
Based on the above, in order to apply Tags that contain multiple words with a space between them—which is available on the native platform—we recommend updating your Tags in the Threads post on threads.net right after it's distributed within the 15-minute editing period the platform allows.
Performance Insights for Threads
Track the success of your Threads posts using our comprehensive analytics tools available in the Reporting section:
-
Metrics Available:
- Total Posts
- Views
- Link Clicks*
- Engagements (sum of Likes, Replies, Reposts, and Quotes)
-
Breakdowns:
- By Post Media Type: Link, Photo, Video, and Other
- Average Posts Per Day
- Views Per Post
- Link Clicks Per Post*
- Click-Through Rate (CTR)
- Engagements Per Post
- Engagement Rate
- Top Posts: Identify your top 5 performing posts over a selected timeframe, categorized by media type and specific metrics.
*Note: Link Clicks on Threads posts are currently only available for posts distributed using True Anthem through our native integration with Bitly. Threads does not yet support Link Clicks as a metric in its native platform or API Post Insights.
Maximizing Your Threads Strategy
With Threads' conversational dynamic, it's essential to:
- Engage Authentically: Foster conversations rather than just sharing links.
- Utilize Multimedia: Incorporate videos, images, and audio to enrich your posts.
- Stay Current: Post in real-time to match the constant information stream on Threads.
- Leverage Integration: Connect your Threads strategy with your Instagram and Facebook presence for maximum reach.
Ready to Get Started?
Integrating Threads into your social media strategy has never been easier. If you're a True Anthem user and wish to start using Threads, contact your Customer Success Manager to enable this feature in your account.
Additional Resources
- Threads Strategy Guide for Publishers
- How to Increase Threads Engagement
- Managing Multiple Social Media Accounts
By integrating Threads with True Anthem, you can streamline your workflow, save time, and enhance your social media performance. We're excited to see how you'll utilize Threads to elevate your content strategy!
As always, if you have any questions or run into issues with Threads in the True Anthem Dashboard, don't hesitate to reach out to our support team at support[at]trueanthem.com or submit a support request via the Dashboard's Support icon.
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