The Editorial Multiplier in True Anthem’s Content Rules section gives you more editorial control over content distribution. This tool allows you to softly prioritize certain Content Types without overriding the natural content mix, ensuring your automation still works efficiently while amplifying key content.
How It Works
With the Editorial Multiplier, you can assign a value between 1 (default) and 99 to any Content Type. This multiplier boosts the AI-generated score of content in that category, increasing its chances of being selected for posting.
For example:
- If you set a multiplier of 10 for Cute Animals content type, this content will be scored with a multiplied value of 10.
Note: The base score that our algorithm gives the content will then be multipled by the multiplier selected to arrive at this new editorial score.
- This increases its visibility compared to other content types without rigidly prioritizing it, maintaining a balanced content mix.
Why Use It?
The Editorial Multiplier helps you:
- ✅ Highlight priority content (e.g., breaking news, investigative pieces, evergreen stories)
- ✅ Stay flexible—adjust content visibility based on editorial strategy
- ✅ Align with audience trends without disrupting algorithmic recommendations
How To Update Editorial Multipliers
- Go to the Schedule section of the True Anthem Dashboard
- Navigate to the post job & content type you wish to change
- Click on the Content Rules tab
- Hover over the currently listed Editorial Multiplier
- Increase or decrease the multiplier in the module that pops up
- Click Save at the bottom of the window after all changes have been made
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