LinkedIn Best Practices, Tips & Tricks

Though there are traffic opportunities on LinkedIn, finding them does require a tailored approach, one that is likely wholly different from what your team is doing on other social platforms. 

While LinkedIn has made quite a few algorithm changes over the course of 2025 and 2026, and publishers are still experimenting with what is and isn't working on the platform, we have a few key strategies and actionable tips to get started finding your audiences here. 

1. Optimize Your Posting Schedule and Volume

• Quality over frequency: Unlike other platforms, daily posting is not required to achieve success on LinkedIn. Aim for 0–3 posts per day as a strong starting point.
• Target key weekdays: Focus on sharing content early in the day, particularly on Mondays, Tuesdays, and Wednesdays.

2. Prioritize High-Engagement Media Types

• Incorporate images: Posts with images have been reported to generate twice as many comments as text-only posts. Carousels and multi-image albums with 5 or more photos drive significant audience interaction.
• Capitalize on video: In recent years, video content generated 1.4x more engagement than other post types. Try repurposing top-performing video assets from your other channels.

3. Optimize for SEO and Searchability

• Use hashtags strategically: LinkedIn recommends incorporating 2 to 5 hashtags per post. Maintain a balance between niche hashtags and broader, popular terms, while avoiding hashtag overload.

4. Capitalize on "The Golden Hour"

• The first 60 minutes are critical: How your post performs in its first hour heavily dictates its overall visibility and long-term reach.
• Timing and interaction matter: Schedule posts for when your audience is actively online. Only tag accounts or pages that you know will engage with your post within that vital first hour.

Stay tuned here and keep an eye on your inbox for our monthly Thumbstopper email for the latest recommendations, algorithm updates, and news you can use for LinkedIn.