Content Type Prioritization in True Anthem is a game-changer for your editorial and social strategy. It's all about aligning your content with your goals, whether you're force ranking or softly shaping the order of your content distribution. Discover how Content Type Priorities shape your social media narrative, much like an editor curates a front-page story, working in tandem with True Anthem's advanced algorithms to ensure content delivery aligns with your strategic goals.
What are Content Type Priorities?
In True Anthem, Content Type Priorities reflect your preferences for content queuing within each of your configured Post Jobs. Whether you assign identical priorities to multiple Content Types or set distinct rankings, these priorities dictate how content vies for placement in your queue. Content Type Priorities set the stage for a diverse content mix, ensuring your most important content gets the spotlight, which we touch upon in our Guide to Mastering Content Types.
How to Use Content Type Priorities in Your Editorial and Social Media Strategy
Content Type Priorities are like a strategic game of content stacking. By setting the same priority level for multiple types, you let the best-performing content rise. Imagine a priority triangle: place your most desired content at the top, and use priority levels to manage content visibility and competition. Think of Content Type Priorities as your editorial compass, guiding the flow of your content to align with audience interests.
Defining Your Content Type Priorities Strategy
Structure your priorities wisely. High-priority content types are more likely to appear in your queue, especially if they belong to a sparse content category. Meanwhile, lower priority levels can act as a strategic backstop in your post jobs. Prioritize your content like a chess master, anticipating audience engagement. This strategic placement is key to maximizing visibility and engagement, enhancing your overall social strategy.
How Content Type Priorities Work and Where to Find them in True Anthem
Content Type Priorities are the backbone of your content strategy within the True Anthem Dashboard, playing a crucial role in the Post Job's content selection algorithm. These priorities can be tailored for every Content Type within each configured Post Job, offering maximum flexibility in content prioritization.
Content Type Priorities can be found within the True Anthem Dashboard within your Post Job Content Rules. Each Content Type’s Priority ranking can be located within the Content Type name within parenthesis. See the image at the top of this article as an example.
How to Manage Content Type Priorities in the True Anthem Dashboard
Currently, modifications to Content Type Priorities are primarily handled by our Support Team for the majority of our current customers. However, we're excited to announce we've just entered a private beta period that includes the ability to modify Content Type Priorities in the Dashboard for a limited number of partners.
For partners participating in the private beta, you can now modify Content Type Priorities simply by hovering over the Priority setting in each Content Type, and update the value by typing or using the chevrons. Then click the green Save button.
For any partners who are interested in joining our private beta to contribute input and feedback for our new self-service features and functionality, please reach out to your customer success manager.
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