Using the Editorial Multiplier feature

The Editorial Multiplier in True Anthem’s Content Rules section gives you more editorial control over content distribution. This tool allows you to softly prioritize certain Content Types without overriding the natural content mix, ensuring your automation still works efficiently while amplifying key content.

How It Works

With the Editorial Multiplier, you can assign a value between 1 (default) and 99 to any Content Type. This multiplier boosts the AI-generated score of content in that category, increasing its chances of being selected for posting.

💡 TIP: The multiplier is applied directly to the content's base AI score to arrive at a new editorial score. For example, if you set a multiplier of 10 for a "Cute Animals" content type, content in that category will be scored with a multiplied value of 10.

Why Use It?

The Editorial Multiplier helps you: 

• ✅ Highlight priority content (e.g., breaking news, investigative pieces, evergreen stories)
• ✅ Stay flexible—adjust content visibility based on editorial strategy
• ✅ Align with audience trends without disrupting algorithmic recommendations

How To Update Editorial Multipliers

1. Go to the Schedule section of the True Anthem Dashboard
2. Navigate to the post job & content type you wish to change
3. Click on the Content Rules tab
4. Hover over the currently listed Editorial Multiplier
5. Increase or decrease the multiplier in the module that pops up
6. Click Save at the bottom of the window after all changes have been made