How True Anthem Uses Your Website's RSS Feed: Powering Fresh & Relevant Social Content

Are you curious how True Anthem consistently populates your social media with up-to-date, pertinent content? A significant component of this process involves RSS feeds. These essential tools automatically send updates directly to our platform. This article explores the utilization of RSS feeds by True Anthem to guarantee that your content is displayed and shared at the optimal moment.

Why are RSS Feeds Important for True Anthem?

Think of your website's RSS feed as a constantly updated bulletin board. True Anthem taps into this board to:

  • Discover new content: We scan your feed regularly, indexing your web pages and making them available for potential social media posts.

  • Stay up-to-date: New pages are detected quickly, meaning your latest content can reach your audience sooner.
  • Source specific content: You can use RSS feeds to define content rules, ensuring specific categories or even individual feeds fuel your social strategy.

How Does True Anthem Process RSS Feeds?

  • Feed Compatibility: We play nice with various formats, including RSS 1.0, 2.0, and Atom 1.0. We only need the feed URL from the <link> tag, but extras like titles and descriptions are always appreciated (it makes troubleshooting easier!).

  • Frequent Checks: By default, we ping your feed every minute, ensuring we catch new content as soon as it's published.

  • Content Discovery: Newly-found pages appear in the "Content Discovery" section, ready to be included in your social media mix.

Two Ways to Leverage RSS Feeds for Social Posting:

RSS Feeds can be used in your Post Job and Content Type configurations to source content for distribution to your social media channels in two distinct ways.

1. AI-Driven Post Job Content Selection:

Content Rules: Define rules to ensure specific content from your chosen feed(s) makes it into your social media Queues.

Algorithmic Ranking: Our AI ranks the discovered content from the feed(s) based on various factors, choosing the best picks for each post slot.

2. RSS-Driven Post Job Content Streams:

Feed as the Source: Select an RSS feed as the sole source of content for a specific post job or content type.

Direct Posting: Content bypasses the Queue and is posted in reverse chronological order based on publish time.

Ready to Get Started?

Adding your website's RSS feed to True Anthem is simple! Contact our support team with the RSS feed URL(s) and let us know the site and campaign(s) in which they should be utilized. By harnessing the power of RSS feeds, you unlock a world of efficient and targeted social media content, ensuring your audience always receives the latest and greatest from your website.

Bonus Tip: Check out our example RSS feed (https://www.trueanthem.com/blog/feed/) to see how it's structured.

Remember: If you have any questions or need further assistance, our friendly support team is always happy to help!

 

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