At True Anthem, our goal is to simplify your content distribution process through automation, but we recognize that certain situations or types of content may require a more hands-on approach. Whether you're aiming for a specific timing or you want to tailor your posts for special occasions, manual scheduling gives you the flexibility to align your social media strategy with your unique goals.
Why Manually Schedule?
Manual scheduling allows you to maintain control and tailor your content for maximum impact:
- Maintain Control: Choose the exact time and date for your content to go live, giving you full control over what goes out to your social audiences and when.
- Tailor Specific Content: Customize messaging and timing for specific events, promotions, or audience segments.
- Complement Automation: Use manual scheduling to fill in gaps or highlight special content alongside your automated strategy.
Mastering Manual Scheduling
True Anthem's Dashboard is designed to be intuitive, offering a variety of ways to manually schedule your content across different social media platforms. Here's how to create different types of manual posts in the Post Editor:
User Scheduled Link Posts
- In the Post Editor, move the slider to Link.
- Paste a webpage URL into the "Post URL" field or use the Content Discovery panel to select a link.
- Customize the text and image assets, and select a custom tracking parameter template (or use your campaign’s default).
- Schedule your post for the desired time.
User Scheduled Photo Posts
- In the Post Editor, move the slider to Photo.
- Upload a photo, link to an image URL, or choose from the Content Discovery panel.
- Adjust the photo format, post message text, and link back to your site (where you can also add custom tracking parameters).
- Set your scheduling preferences.
User Scheduled Video Posts & Reels
- In the Post Editor, move the slider to Video.
- Depending on the social network, add text and upload or choose a cover image for your video.
- Optional: Enable the “Post as Reel” option for Facebook and Instagram.
- Add a post message and link with the tracking parameters of your choosing.
- Schedule your video post or Reel for the perfect moment.
💡 TIP: Custom cover images are not available for Reels via Meta’s Graph API at this time.
Enhancing Engagement and Posting Immediately
Adding a First Comment
For platforms like Facebook and Instagram, you can add a first comment to your posts to provide additional context or link back to your website—a strategy often used by True Anthem users to enhance engagement. We can even automate populating your first comment with preset text and a shortened link back to your site.
Immediate Posting with 'Post Now'
Need to get your content out immediately? True Anthem supports instant posting with the “Post Now” feature. Simply prepare your post in the Post Editor and select “Post Now” to share your content with your audience without delay.
For more information on Add to Queue and Post Next, please reference Understanding the Post Next & Add to Queue Features.
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