Master Video Content: Your Guide to Posting Videos, Reels, and Shorts with True Anthem

Videos have become the backbone of digital content, offering an immersive experience that text or images alone cannot provide.True Anthem empowers you to leverage the power of traditional video by scheduling and distributing your creations across various platforms, including Facebook, Instagram, X (formerly Twitter), LinkedIn, Pinterest, YouTube, and TikTok. This article equips you with all you need to know about posting videos, Reels, and Shorts directly from your True Anthem Dashboard.

Supported Platforms and Video Types

This table provides a comprehensive list of video specifications that True Anthem supports for each social platform. While some platforms may offer additional formats beyond those listed, True Anthem has only certified the specifications included here. Therefore, videos that don’t adhere to these specifications may not function correctly on the social platform, the True Anthem dashboard, or both.

Video Type Video Formats Codecs Maximum FIle Size Max Video Duration Documentation Link
Facebook Feed MP4, MOV Video: H.264, H.265
Audio: AAC
2 GB  240 minutes Link
Facebook Reel MP4 Video: H.264, H.265
Audio: AAC LC
1 GB 90 seconds Link
X MP4 Video: H.264
Audio: AAC LC
512 MB 140 seconds Link
Linkedin MP4 Video: H.264
Audio: AAC
2 GB 10 minutes Link
Instagram MP4, MOV Video: H.264, H.265
Audio: AAC
200 MB 15 minutes Link
YouTube MP4 Video: H.264
Audio: AAC LC
256 GB 3 minutes (for Shorts only) Link
TikTok MP4, MOV Video: H.264, H.265
Audio: AAC
4 GB Account based limit with maximum of 10 minutes Link
Threads MP4, MOV Video: H.264, H.265
Audio: AAC
1 GB 5 minutes Link
Pinterest MP4, MOV Video: H.264, H.265
Audio: AAC
2 GB 5 minutes Link
Bluesky MP4, MOV Video: H.264, H.265
Audio: AAC
100 MB 3 minutes Link (new), Link (previous)


General Steps for Posting Videos (all platforms)

  1. Select the specific social media platform’s icon in your Queue.
  2. Choose the "Video" option from the post type menu in the Post Editor.
  3. Upload your video file. You can drag and drop your video file or browse to select it from your computer.
  4. Fill in any required text fields (titles, descriptions, etc.).
  5. Schedule your post to the date and time of your choosing or post immediately using the Post Now option in the Post Editor.

Platform Specific Considerations

Facebook Reels: By default, videos are uploaded as Reels. You can disable this option for regular videos and add a title.

Instagram Reels: The "Post to Feed and Reels" toggle is enabled by default. Disable it for standard posts. Consider adding a Smartlink to connect viewers to your content through the Smartlink.bio URL in your profile.

YouTube: While some functionalities may differ from the native platform (monetization is coming soon!), you can utilize additional options like "Visibility," "Playlist," "Tags," etc. for optimal video presentation. Videos under 3 minutes with a square or vertical orientation will enable the Post as Short toggle switch by default.

Stay Updated with True Anthem

As True Anthem continues to evolve, so will your video content distribution options. Keep an eye out for new platform integrations and exciting features!

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