Content Mix Preference: The Perfect Blend of New Content and Top Performers

Updated March 04, 2025 01:07

What Is Content Mix Preference?

The Content Mix Preference feature in True Anthem helps you control the balance between new, unposted content and high-performing, previously posted content on your social media platforms. This ensures your audience gets a mix of fresh material and engaging content that has already proven successful.

For example, setting a mix of 70% unposted content and 30% recirculated content prioritizes new posts while still leveraging past high-performing ones.

Note: This is currently only available to Self Service users.

If you are interested in joining the Self Service beta, contact your Customer Success Manager.

How to Use Content Mix Preference

1. Accessing the Setting

Click on the Schedule in the True Anthem Dashboard
Navigate to Content Rules in the True Anthem Dashboard.
Click on Content Mix Preference in the left navigation menu.
A modal window will appear to adjust settings.

2. Adjusting Content Mix

Enter the percentage of unposted content you want to distribute.
The percentage of recirculated content will automatically adjust to maintain a 100% total.
Click Save when finished.

Note: The setting applies at the social network account level, ensuring consistency across all posts.

Note: Post jobs that match the social network-level setting will automatically inherit updates.

Note: Post job-level customization is not supported at this time.

Content Mix Details

Here are a few details about the Content Mix function that are important to know during your usage of this feature.

Default Values

The default setting is 70% unposted content, 30% recirculated content.

Viewing and Updating Content Mix

The Content Rules section displays the Content Mix for each social network.
If different post jobs have varying mixes, a "Varied – See Post Job Settings" label will appear.

Content Mix as a Guide, Not a Requirement

The Content Mix setting guides True Anthem’s distribution but does not restrict it.
If no new unposted content is available, True Anthem will post recirculated content until new material is ready.

Frequently Asked Questions

Can I customize the Content Mix for individual post jobs?

No, the Content Mix is set at the social network account level to maintain consistency.

What happens if I don’t adjust the Content Mix?

The default 70% unposted / 30% recirculated will apply.

How does True Anthem select recirculated content?

The system automatically chooses high-performing posts based on content rules and selection parameters, per normal.

How often should I update my Content Mix?

We recommend reviewing your settings quarterly or after major content campaigns.

For additional help, contact support.