The Editorial Multiplier in True Anthem’s Content Rules section allows you to exercise greater editorial control over your content distribution by giving specific content types a "soft priority" boost. This feature enables your team to amplify the visibility of the Content Types you want to emphasize without hard-prioritizing them, allowing you to take full advantage of the Content Mix Preference setting within your Post Job(s).
When an Editorial Multiplier is applied, you can assign a multiplier value between 1 (the default) and 99 for any Content Type. The assigned multiplier affects the scores generated by our AI algorithms, elevating eligible content from that Content Type’s likelihood by the multiplier factor.
How Does It Work?
For example, if you assign a multiplier of 10 to "breaking news" content, its score is boosted tenfold in True Anthem’s recommendation algorithms, increasing its chance of selection compared to other content types at the same priority level. This soft-prioritization approach allows for a balanced mix of content while ensuring that preferred content receives greater exposure.
Why Use the Editorial Multiplier?
Applying an Editorial Multiplier allows you to direct your content strategy flexibly, promoting content types that align with your editorial goals—whether it’s driving timely news or featuring evergreen content more frequently. This feature empowers you to shape your content output according to your audience’s preferences and seasonal trends without losing the organic benefits of algorithm-driven recommendations.
How To Update the Editorial Multiplier in the True Anthem Dashboard
Within the Schedule and Content Rule sections of the True Anthem Dashboard, our new self-service tools are currently in private beta with a limited number of our partners. Once enabled for your campaign in the Dashboard, Admin users will have direct access to the configurations for their Post Jobs, Content Types, Schedules and more.
For access to the private beta and more control over how your content is served up in True Anthem, reach out to your Customer Success Manager at csm@trueanthem.com to learn more about using the Editorial Multiplier effectively.
If you are not currently enrolled in the private beta, please contact to our support team at support@trueanthem.com for assistance in updating the Editorial Multiplier.
Now on to the good stuff for our beta partners...
To update the Editorial Multiplier within a Content Type, simply hover over the Editorial Multiplier 1x value and you can then update the value either by clicking the Ʌ and V chevrons or by typing in an integer between 1 and 99.
It's as easy as that! However, please don't hesitate to reach out to our support team with any questions or issues that may arise using this new feature.
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