Managing Content Types

Content Types in True Anthem help you segment different types of content for distribution using a combination of standard quantitative and qualitative attributes. These settings allow for greater control over how content is categorized and shared, optimizing performance across your social media channels.

Each Post Job in True Anthem contains Content Types, which define how and when specific content is posted. Users can create, edit, and delete Content Types using intuitive self-service tools within the True Anthem platform.

⚠️ IMPORTANT: Only Self-Service users can edit these features. If you are interested in enabling Automation Rule & Schedule Management, contact your Customer Success Manager.

Creating a New Content Type

Content Types are added within an existing Post Job. Follow these steps to create one:

1. Navigate to the Schedule section of the dashboard
2. Navigate to the Content Rules tab of the Schedule section
3. Navigate to the existing Post Job where you want to add a Content Type.
4. Scroll to the bottom of your Content Types and click Add New Content Type.

Default Settings

The newly created Content Type will automatically include the following default settings and parameters:

• Post Type: Link
• Post Message: @description (utilizes the og:description meta tag value for each page)
• Maximum age of content: 24 hours
• Maximum number of times content can be posted: 1

Editing Content Types

You can edit an existing Content Type within a Post Job by modifying the following key settings:

1. Priority and Multiplier

• Content Type Priority: Hover over the Content Type’s “Priority” field (in parenthesis next to the name) and select the desired priority level.
• Editorial Multiplier: Modify the multiplier by hovering over the corresponding setting and entering a new value.

2. Content Type Settings

For a deepdive into managing post format and appearance, please reference Manage Your Post Appearance & Format.

Edit the appearance and messaging of the content:

• Post Type Selection: Choose the visual format this Content Type should apply to.
• Post Message Template: Customize the default message that appears with posts.
• First Comment Template: Set the optional first comment to be included with posts.

3. Selection Criteria and Rules

For a deepdive into managing content selection through rules, please reference Managing Content Selection through Content Rules.

• Selection Criteria: Quantitative guidelines regarding age of content, minimum/maximum times posted, and time between recirculation.
• Content Rules: Metadata-based rules used to segment content by qualitative attributes like category, keywords, page URL, and specific terms in the title or description.

Be sure to save your Content Type configuration edits to ensure real-time updates are made to your Post Job's content recommendations.

Deleting a Content Type

To remove a Content Type from a Post Job, follow these steps:

Option 1

1. Navigate to the Post Job containing the Content Type you wish to delete.
2. Click on Manage Content Types to access the Content Type settings.
3. Locate the Content Type you want to remove, hover over the ellipses, and select Delete Content Type.
4. Confirm your deletion. Once deleted, the Content Type will no longer be available for that Post Job.

Option 2

1. Navigate to the Post Job containing the Content Type you wish to delete.
2. Locate the Content Type you want to remove and click the red ⛔️ icon.
3. Confirm your deletion. Once deleted, the Content Type will no longer be available for that Post Job.

Best Practices for Managing Content Types

Following these tips will ensure you get the best performance and clarity from your Content Types:

• Preview Content Selection: Use the Post Job’s Preview Content button and the Content Type filters to ensure content recommendations align with the Content Types' configuration.
• Organize for Efficiency: Use Content Types to strategically segment content and optimize performance.
• Fine-Tune Multipliers: Adjust the Editorial Multiplier to control how much emphasis is placed on certain types of content.
• Regularly Review Settings: Ensure Content Type settings align with your current social media strategy.
• Use Clear Naming Conventions: Label Content Types meaningfully to avoid confusion within your team.

By managing Content Types effectively, you can ensure your content is distributed in a way that maximizes reach, engagement, and traffic back to your website.