True Anthem provides automated reporting and analysis for your content performance across all supported social platforms. Below is a breakdown of the key metrics we offer by platform, including definitions and availability. Note that availability may vary depending on platform API access.
Facebook
Metric Name
Definition
Total Posts
Number of posts published to Facebook
Impressions
Total number of times a post was displayed (includes organic + paid)
Reach
Number of unique users who saw your post
Organic Impressions
Unpaid views of the post
Paid Impressions
Paid views from promoted posts
Fan / Non-Fan Impressions
Views broken down by followers vs. non-followers
Link Clicks
Clicks on URLs in the post body
Aggregated Link Clicks
Includes all link clicks (Link Clicks + First Comment Link Clicks) [See Notes]
First Comment Link Clicks
Clicks on links placed in the First Comment (via Bit.ly)
CTR
Click-through rate (Aggregated Link Clicks ÷ Impressions)
Clicks on links placed in the First Comment (via Bit.ly)
Impressions
Not currently available
Engagements
Likes and replies (if supported)
Followers
Total BlueSky followers
Note: Metric access on BlueSky is limited and evolving.
Additional Notes
Not all metrics are supported by every platform due to API limitations.
Aggregated Link Clicks is a True Anthem aggregated metric that combines First Comment clicks and standard post links through usage of our partnership with Bit.ly.
Engagement definitions vary slightly by platform but typically include reactions, shares, comments, and retweets.
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