We are excited to announce that Facebook Content Monetization Earnings data is now available directly within the True Anthem Dashboard.
Previously, accessing granular monetization data across multiple Facebook properties was a manual, time-consuming process for many publishers. This integration streamlines your reporting by providing clear visibility into which posts and content types are driving your highest revenue, allowing you to optimize your strategy in real-time.
Note: Access to Facebook Content Monetization data is currently restricted to users with True Anthem Admin permissions.
Key Benefits
Centralized Reporting: Eliminate manual data exports by viewing earnings alongside your standard performance metrics.
Performance Attribution: Identify which specific media post types (e.g., Video, Link, Photo) are generating the most revenue.
Content Strategy: Sort historical data to discover high-performing content that can be resurfaced or replicated.
Where to Find Earnings Data
You can now find the Approx. Content Monetization Earnings metric across several key areas of the dashboard:
Targeted Timeframe Report
Located under the Facebook tab. Use this report to break down earnings by media post type to identify your primary revenue drivers over a specific period.
Rolling Comparison Report
This metric has been integrated into the following tabs:
Summary
Content Type Performance
Post Performance: Best for granular, post-level data. (This data is also included in all Dashboard exports).
Content Discovery
In the Website, Media Library, and Social Posts sections, you can now sort by monetization earnings. This allows you to quickly identify high-performing historical content for potential reposting.
Data Backfill & Verification
To provide immediate context and benchmarking, we have backfilled 12 months of historical data. We recommend reviewing this data against your internal manual reports to ensure alignment with your organization's tracking.
What’s Next: Scaling Your Revenue
To further assist our partners in scaling revenue via the Facebook Content Monetization program, we will be releasing Photo Post Template Automation this March. Stay tuned for more details on that rollout soon.
Need Help?
If you have questions regarding your monetization data or need assistance with Admin permissions, please reach out to your Customer Success Manager or contact our support team at support@trueanthem.com.
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