To provide accurate performance data for placements where social networks do not provide native link-click metrics, True Anthem leverages an integrated partnership with Bit.ly. This system allows us to track and report on clicks for First Comment links, as well as traffic from platforms like Threads and BlueSky.
How Our Tracking Works
When you schedule a post using one of these specific placements, our system automatically wraps your destination URL in a custom Bit.ly link at the time of posting.
We routinely collect traffic data from these wrapped links and integrate it directly into your reporting suite. These clicks are included in your Aggregated Link Click metric, ensuring you have a complete picture of your content's performance across all channels.
💡 TIP: By using this Bit.ly integration, True Anthem can capture traffic that social media platforms often exclude from their standard API analytics.
Why do I see "bit.ly/true-anthem-placeholder"?
While managing your posts in the Schedule Suite, you may notice the link presented as bit.ly/true-anthem-placeholder. This is expected behavior.
The placeholder indicates that our system has flagged the post for custom tracking. The final, unique tracking link is generated exactly at the moment of posting. We use this "just-in-time" generation due to the complex API communication required between our system and Bit.ly to ensure your data collection token is applied correctly.
⚠️ IMPORTANT: Don't worry—your audience will never see the "placeholder" text. Once the post goes live, it will be replaced with a functional, tracked Bit.ly link that directs users to your intended destination.
Supported Placements and Platforms
Currently, this specialized Bit.ly tracking is utilized for:
- First Comment Links: Tracking clicks on links placed in the first comment of a post (where platforms don't provide native metrics).
- Threads: Collecting all click traffic from the Threads platform on applicable links.
- BlueSky: Collecting all click traffic from the BlueSky platform on applicable links.
By centralizing this data, True Anthem ensures that your performance dashboards remain the single source of truth for your social media ROI.
Comments
Please sign in to leave a comment.