Manage Your Post Appearance & Format

Fine-tune how your posts appear across social media platforms by taking full advantage of the Content Type Settings available in the new Content Type management features within True Anthem’s self-service tools. These powerful settings allow you to customize how your AI and RSS-driven posts are formatted and how the text appears in your accompanying post messages—and even in comments as well.

⚠️ IMPORTANT: Only Self-Service users can edit these features. If you are interested in enabling Automation Rules & Schedule Management, contact your Customer Success Manager.

What are Content Type Settings?

Each Content Type within Post Jobs comes with three customizable settings that live in the Content Rules tab of the Schedule section. These options give you more control over how your content looks and reads across channels like Facebook, Instagram, Threads, Bluesky, and more. 

Detailed Breakdown of Each Setting

1. Post Type

Choose how your post will appear visually on social media. 
Options include:

• Link (default): Uses your content’s link preview.
• Photo: Posts an image with a customizable layout.

When Photo is selected, a new field called Photo Layout appears with the following options:

• Original (default): Displays the original image as-is.
• Landscape, Square, or Portrait: Tailors the orientation to best suit the platform and content.

2. Post Message

This is the text that appears with your post. You can use a blend of dynamic metadata and hardcoded messaging.

• Default Message: By default, it pulls from your page’s og:description.
• Custom Text: Add hard-coded prefixes or suffixes (e.g., "BREAKING:", "ICYMI:", or "Click the link in our bio to read more!").
  • Note: You are able to include hashtags and additional links as hard-coded text as well.
• Dynamic Fields: Use @ to insert dynamic fields like @title, @description, or @Bitly URL.
• Character Limit Fallbacks: Essential for platforms like X, Threads, or Bluesky. Set a fallback (e.g., the page title) if your main message is too long.

💡 TIP: Need to make a custom metadata field available for your Post Message? Just reach out to your Customer Success Manager (CSM) or our Support Team.

3. First Comment (Optional)

You can pre-set a comment that will be published along with your post on select platforms.

• Availability: Available for Facebook, Instagram, Threads, and Bluesky.
• Use Case: Ideal for driving engagement or including a call-to-action like “Read more at the link in the comments below ⬇”.
• Messaging: Use the same hard-coded and dynamic text template system described in the Post Message section above.

Example in Action: Photo Post with Comment Link

Let’s say you want to create a visual-first Photo post that redirects readers to a link in the comments. Here’s how you’d set it up:

• Post Type: Photo
• Photo Layout: Original
• Post Message: New: @title Read more at the link below ⬇
• First Comment: Read more: @Bitly URL

Why Content Type Settings Matter

Using Content Type Settings in combination with Content Rules allows you to tailor each post format and message to suit your brand voice and resonate with your audience—across every platform.